PUMA这回将街头意象融入设计元素，颠覆传统，冲撞出RUN THE STREETS生于街头，桀傲却忠于自我的率性概念主题，同时推出多款新颖潮履，也让PUMA成为运动时尚圈的流行指标，大幅翻转PUMA品牌形象，变身成为时下潮流名人们高度关注的引领潮品。
2018年秋冬，PUMA再推街头潮流新意象，多款风格强烈的复古新潮装展现次世代叛逆自主的潮时尚。PUMA以次世代新主流为轴心，找来跃动街头的崛起新星吴岳擎，穿上有黑豹潮履之称的PUMA AVID evoKNIT秋冬新色款都会雪灰以及科技银白两色，时而耍酷，时而展开招牌暖心笑容，成功狙击少女心。
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